CRC’s audio reports and podcasts are a useful tool for when you need the latest insights on-the-go, summarizing the biggest ideas in our research. Time-starved teams will benefit from our multimedia resources for when the latest written report is “TLDR.”
Now further into 2023, it seems that the worst of Amazon’s inventory truncation is in the past -- with the majority of brands seeing large orders come through. However, other nuances are still at play like Amazon’s low-ASP initiative, sentiment surrounding the AVS/VS resources, 2023 advertising plans, and even how…
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Since the publication of our eCommerce organizational report and benchmark in early January 2023, we have received a lot of inbound questions on the information covered. In kicking off our 2023 Audio Report Series, CRC’s Nick Fischietto talks through how when it comes to the integration of eCommerce into organizational…
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In this inaugural episode, show host Claire Obertin, CRC’s Home Improvement Council Market Research Associate, sits down with Executive Director, Mark Herbek to discuss a variety of real-time questions we’ve received from vendor partners in an “Ask the CRC Pros” episode format. From 2023 outlooks to the continued Pro focus at homecenters, Mark takes a…
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Retail Media is a key component to home improvement retailer’s marketing strategies. Claire walks us through how the emergence of Retail Media, key statistics around vendor engagement at both Retail Media+ and Lowe’s One Roof Media Network. Ultimately diving into how this marketing platform needs to be a key proponent…
Read More Claire sits down with Research Director and CRC’s resident Seasonal Guru, Matt Leiser, walking us through season to date trends, key factors determining spring 2023 expectations and how vendors can best position themselves to capitalize on retailer opportunities through the season. https://open.spotify.com/episode/2eslG1nLLO2gjRwFK8bUBj?si=c697002f5ede4760
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Understanding the foundational elements of today’s homeowner and macroeconomic impacts to customer behavior, Claire walks through key customer attributes and how these take shape in customer purchase decisions in the home improvement channel. By understanding purchase decisions, vendors will be able to market and define value-driven product attributes to their…
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Farm & Home Retail has become a shopping destination, experiencing significant growth since the onset of COVID-19, as rural revitalization lifestyles attract younger, more female audiences to these cross-category retail chains. To capitalize on this growth, Executive Council Director Mark Herbek walks through the unique attributes of this retail channel…
Read More Experiencing tremendous sustained growth since the onset of COVID-19, Farm & Home retailers are becoming larger shopping destinations for Millennial homeowners as rural revitalization and sustainable living trends permeate pop culture. These regional retailers are looking for expanded assortment and new vendor partnership to further capitalize on these trends. Through…
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https://vimeo.com/866008921 CRC has hosted its eCommerce Summit since 2012, featuring proprietary research insights, best practice sharing, and peer networking opportunities across the digital commerce industry. Our goal is for companies to walk away with a fresh perspective and new ideas to achieve a competitive advantage.
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https://vimeo.com/879485059 CRC's Foodservice Forum features proprietary research insights, best practice sharing, and peer networking opportunities across the foodservice industry. Our goal is for attendees to walk away with new ideas and strategies to drive profitable growth.
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https://vimeo.com/879838515 CRC's Walmart Forum features proprietary research insights, best practice sharing, and peer networking opportunities around Walmart's current business model. Our goal is for brands to walk away with valuable insights around Walmart's strategic changes and actionable ideas for establishing innovation long-term.
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