Case Study: How LIXIL & Stackline Partnered to Create a More Effective Retail Media Strategy

CRC Thought Leader Fireside Chat

The digital competitive landscape is continuously evolving, driven by changing shopper demands and a low barrier to entry for emerging brands. As a result, retail media networks see a surge of new entrants annually – increasing competition and costs making it more difficult to grow market share. To address these ever-shifting challenges, brand marketers are now adopting full-funnel strategies that cater to the modern shopping journey, ensuring product visibility every time and everywhere shoppers are ready to buy.

In order to modernize legacy advertising strategies among LIXIL’s expansive product suite within the realm of a healthy (but not endless) budget, the team partnered with Stackline to gain a more comprehensive understanding of their customer’s lifecycle.

Once level-setting with who LIXIL’s shoppers are, Stackline developed an advertising, content, and catalog strategy, to help LIXIL engage customers at every stage of the funnel and effectively drive sales.

Join Cleveland Research Company for our upcoming Thought Leader Fireside Chat.

During this session, CRC’s Nick Fischietto will lead Stackline’s Ericka Cantave and LIXIL’s Mittal Shah in an insightful discussion around the challenges legacy brands like LIXIL are facing and real-world solutions they’ve found to increase visibility and performance in today’s markets.

Other discussion points include:

• Identifying whitespace/growth opportunities
• Prioritizing the right products across channels
• Reaching customers throughout their purchase journey
• Implementing full-funnel go-to-market strategies
• Increasing sales impact outside of advertising

Registration includes access to the on-demand replay we’ll send out after the call.

About the Presenters

Nick Fischietto
Executive Director, eCommerce
Cleveland Research Company

Nick is the Executive Director of the eCommerce Council at Cleveland Research Company focusing on the eCommerce industry. In his role, he leads the research process specializing in gathering channel insights to identify key inflections and trends within the industry. His goal is to take the proprietary market intelligence to help educate organizations and better enable his clients to navigate the dynamic and blurring channels of ecommerce and retail in order to make better strategic decisions and smarter investments.

Nick holds a Bachelor’s Degree in Finance from The Ohio State University.

Ericka Cantave
Associate Director, Professional Services
Stackline

With over 20 years of experience in the retail industry, Ericka Cantave is currently an Associate Director of Professional Services at Stackline. Her diverse expertise includes fashion buying, merchandising, and e-commerce, making her a valuable asset to her clients at Stackline.

In recent years, Ericka has been instrumental in developing and implementing solid strategies for her clients across various categories, including consumer electronics, vitamins, and baby strollers. She understands the dynamics and challenges faced by today’s retailers, from Amazon and Walmart to Target and beyond.

In addition to her role at Stackline’s Seattle office, Ericka is a proud mother of four. She enjoys spending time with her family and discovering new restaurants in her neighborhood.

Mittal Shah
Director, eCommerce Business Development
LIXIL

Mittal Shah is the Leader of Business Development for E-commerce at LIXIL– home of American Standard and Grohe brands. Mittal leads the E-commerce Center of Excellence at LIXIL. ‘Experimenting and learning’ is at the heart of everything she does, which is apparent in Mittal’s career journey to date. She has worked for companies including Ann Taylor Inc., Bayer, and Mondelez in roles ranging from design, marketing, product design, and now e-commerce.