Eliminating Guesswork in Retail Marketing: How Spin Master is Leveraging AI & Predictive Insights to Maximize Brand Performance

Everyday marketing is far from simple. Brand marketers need to maintain a constant pulse on market dynamics and their impact on sales across target categories and channels. To achieve sustainable growth, marketers must accurately predict how every action influences shopper behavior.

Achieving this requires the right blend of intelligence, partners, and processes to identify the trends shaping buying decisions. By establishing a deeper understanding of their markets, brand leaders can design more engaging ads, improve content conversion, and maximize product visibility – all while upholding budgets and driving incremental growth.

Join Cleveland Research Company on Wednesday, December 11 for our upcoming Thought Leader Fireside Chat.

During this expert panel, CRC’s Sidney Hutson will lead Stackline’s Mattie Berman and Spin Master’s John Panighel in an insightful discussion around the strategies modern leaders are using to define, analyze, and activate their target audiences across retail media programs. 

Attendees will gain insights around:   

• Leveraging AI for visibility into future sales and growth opportunities
• Prioritizing high-return advertising and promotional activities
• Predicting and adapting to evolving market dynamics
• Translating brand priorities into growth-focused search initiatives

Registration includes access to the on-demand replay we’ll send out after the call.

Meet the Presenters

Sidney Hutson
Research Associate, eCommerce
Cleveland Research Company

Sidney is a Research Associate on the eCommerce Council at Cleveland Research Company focusing on the eCommerce industry. In her role, she gathers insights to write the team’s research reports, and connects with eCommerce Council Members via a number of touch points including 1×1 analyst calls and roundtables. Sidney aims to aid branded manufacturers in figuring out how to win with Amazon and other eCommerce-centric retailers.

Sidney holds both a Bachelor’s and Master’s Degree in Economics from Miami University of Ohio.

Mattie Berman  
Associate Director, Customer Strategy 
Stackline

Mattie Berman is an Associate Director of Customer Strategy at Stackline, where she equips clients with critical insights and analytics to strengthen their retail planning and strategic direction. With over three years at Stackline, Mattie initially led retail media strategy for some of the company’s largest accounts. Her career spans a diverse background in retail, with experience on both the brand and retailer sides in buying and planning roles. She draws from her expertise at large companies like Target, Old Navy, and Amazon to help clients navigate the evolving retail landscape, empowering them to leverage analytics effectively for impactful strategies.

John Panighel
Director, Retail Media
Spin Master Inc.

John has a unique combination of brand, retail, eCommerce and CPG marketing experience. Working for some of Canada’s and the USA’s largest corporations, responsible for driving profitable growth, pioneering innovation, and strengthening loyalty with consumers through data-driven marketing. He is currently managing Spin Master’s North America robust Retail Media strategy and execution driving consumers to purchase online and in-store.