eCommerce
February 5, 2025
2:00 pm
Navigating Amazon’s New Content Standards + Mastering A.I.-Enhanced Retailer Search Algorithms
Webinar Featuring DetailPage
Generative-A.I.’s impact on retailer search engines has grown substantially, now constantly altering consumers’ methods for product discovery and brand interaction. In order to react efficiently and effectively to these near-constant changes, DetailPage and their clients practice ‘Generative Engine Optimization (GEO).’
Join CRC as we host Spencer Millerberg, Founding Partner at Detail Page, for an epilogue to his session at our 2024 eCommerce Summit.
In his presentation, Spencer will cover:
- Recent product content guideline changes on Amazon
- How GEO enables brands to adapt to A.I.-enhanced search algorithms across retailers to win organically
- Specific examples for positioning your brand on Amazon, Walmart, Home Depot, and Target to keep retail media costs in-check
We’re excited to bring you this follow-up webinar, designed to give your eCommerce business a competitive edge in 2025.
Registration includes the video replay we’ll send out after the call.
About the Presenter
Spencer Millerberg
Founding Partner
DetailPage
Spencer Millerberg worked for Walmart & Amazon before founding OneClickRetail, the original Amazon Market Share provider, sold to Asscential & eventually merging with Flywheel Digital. Spencer co-founded DetailPage after realizing the massive gap for SEO optimized content on Amazon. Spencer & Amanda live in Utah & are raising a mini peloton of five kids who ride bikes ridiculously far for no good reason.
Nick Fischietto
Executive Director, eCommerce Council
Cleveland Research Company
Nick is the Executive Director of the eCommerce Council at Cleveland Research Company focusing on the eCommerce industry. In his role, he leads the research process specializing in gathering channel insights to identify key inflections and trends within the industry. His goal is to take the proprietary market intelligence to help educate organizations and better enable his clients to navigate the dynamic and blurring channels of ecommerce and retail in order to make better strategic decisions and smarter investments.
Nick holds a Bachelor’s Degree in Finance from The Ohio State University.