From Digital to Display: Winning Strategies in an Uncertain Economy

Thought Leader Webinar with Menasha

In today’s rapidly changing retail environment, rising inflation and economic uncertainty are reshaping shopper behavior and purchasing decisions. Retailers and brands need to adapt quickly to stay competitive, but how can you successfully navigate this shifting landscape?

Join CRC and Menasha on Thursday, April 24 at 1:00 pm ET for our next Thought Leader Webinar: From Digital to Display: Winning Retail Strategies in an Uncertain Economy.

This 30-minute session will focus on the intersection of digital engagement, in-store drivers, and pricing strategies that can help brands effectively engage consumers and optimize inventory dollars.

Attendees will gain insights on:

Shopper Trends: The impact of inflation, private label growth, and economic pressures
Retail Strategies: Digital engagement, pricing, and driving in-store traffic
In-Store Execution: Best practices for brand engagement, value messaging, and displays
Actionable Takeaways: Proven brand examples from Ferrara, McCormick, and Pepsi/Frito-Lay

If you can’t attend the live session, still register to receive the slide deck and on-demand replay.

Don’t miss this opportunity to gain expert-backed strategies to drive sales and shopper engagement throughout 2025.

Menasha is the industry’s largest independent, retail-focused packaging and merchandising solutions provider. Yet, what most impresses the world’s leading retailers and consumer packaged goods companies is our commitment to Go Beyond the expected. They receive the greatest measurable value, delivered on time and just in time, across the entire integrated merchandising supply chain.

About the Presenter

Regina Bailey

Senior Director, Retail & Category Strategy

Menasha Packaging

Regina is an experienced CPG executive in the areas of Sales, Shopper Marketing, Retail Category Data Analytics & Insights for customers, consumers, with a marketing focus to achieve bottom line results. She processes issues fluidly by simplifying them to actions that deliver for her retail partners. Prior to Menasha, Regina led the North American Category Management and Shopper Insights team for Unilever and Newell Brands. Prior to that, Regina spent a combined 22 years working with retailers while at Kimberly-Clark Corporation and Unilever in sales, marketing, and business development. Outside of the office, Regina and her family volunteer to raise funds for local cancer charities, as well as Mercy Hospital Foundation. In her downtime, you will find Regina gardening, walking the trails of NW Arkansas, or doing a little retail exploration (that’s code for shopping).

Ben Metzger

Executive Director, Traditional Retail Council

Cleveland Research Company

Ben is the Executive Director of Cleveland Research Company’s Traditional Retail Council. He is focused on gathering insights, identifying inflections and providing actionable conclusions for suppliers across the mass, club, grocery, and dollar channels.

Ben holds two Bachelor’s Degrees in Finance and Economics and graduated Summa Cum Laude from Miami University.