60% of General Merchandise and 44% of Food & CPG brands plan to participate in Prime Day #2: Last In our latest benchmark, we found that over half of vendors are […]
Read More… from Prime Day 2.0, Profitability Challenges for Amazon, & Omni Benchmark
Increased vendor interest in virtual bundling on Amazon: A common theme in our research recently has been increased interest to test and learn with virtual bundling on Amazon. Given the […]
Read More… from Virtual bundling on Amazon, 2022 POS expectations, Macro Supply-Demand Balance
Prime Day Performance Appears to Have Exceeded Expectations: Based on our conversations with brands over the last week, Prime Day looked to perform above expectations for the majority of vendors. […]
Read More… from Prime Day Perspective, Amazon Brand Registry, & Macro Outlook
Amazon, Target, Dollar Stores, & Walmart are viewed as winners this BTS season: This week CRC’s Traditional Retail Council hosted a webinar on current back-to-school trends as we head into […]
Food & CPG Brands pulling back for Prime Day this year:In terms of the July sales event, our latest insights indicate that a net 7% of Food & CPG brands plan […]
Read More… from Prime Day investments, Amazon’s fall promotional event, B&M foot traffic
eCom penetration likely returning to pre-COVID growth rates; estimated ~1 pt incremental improvement each year: Last week in our mid-year forecast report, we published our estimations for 2022 to 2024. […]
Read More… from eCommerce Forecasts, P&L Credit for Amazon Advertising, Freight Update
For this edition of 3 Things, we are previewing some highlights and key considerations from our 2022 Amazon Advertising benchmark that will be published Tuesday, June 14th. The study was […]
Read More… from Amazon Advertising: Share of total retail media & 2021 performance by AMS ad type
Increased cost to advertising on Amazon is top challenge for brands year-to-date: In our 2022 Amazon Advertising benchmark we found that over half of General Merchandise and Food & CPG […]
Read More… from Amazon Advertising Challenges; Amazon Store & Posts; Retail Foot Traffic
eCommerce growth moderating with digital penetration normalizing; retailers continue to make omnichannel investments: In our latest slide deck we take a look at 1Q22 results from some of the largest […]
Read More… from eCommerce Growth, Pull Back in Ad Spend & Consumer Spending