Top AVN focuses: GMMs, SAS program, freight ; Brands increasing investments in 2022
For this week’s edition of 3 Things, we are highlighting our 2022 Core Amazon.com Platform Update, which takes a deep dive into Amazon’s 2022 AVN season so far. One of the top areas brands reported Amazon focusing on during AVNs is various supply chain programs. Last week we polled our…
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Estimates for pure play, last mile provider, & omnichannel accounts
For this week’s edition of 3 Things, we are diving into our eCommerce Retailer Forecasts. Our forecasts can be paired with our recent 2022 eCommerce Performance Benchmark which explores brands’ expectations for eCommerce growth, penetration, mix of business and margin. Combining both perspectives can aid in more accurately forecasting for…
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Average Team Size; Vendor Manager Engagement; How Brands Manage Amazon Advertising
30% growth in Amazon teams in 2021; Headcount growth expected to slow in 2022 Our benchmarking data suggests 2021 was another big year for building the Amazon team, along with 2020. On average, Amazon teams currently consist of 4.6 dedicated individuals compared to 3.6 last year, with 96% of surveyed…
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Holiday Growth Trends, 2022 Advertising Plans, Hybrid Model
Holiday Growth Trends – brands experiencing choppy holiday season Our research suggests Amazon vendors saw better-than-expected sales performance in October, while November seemed to come in in-line to slightly below expectations due to more muted T5 performance vs. prior years, suggesting Amazon’s extended promotional period was effective in pulling forward…
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Amazon Shortages & Chargebacks: Suppliers tips & tricks for managing these fines
93% of brands receive supply chain-related chargebacks from Amazon In our benchmarking data we found that nearly all brands receive supply chain-related chargebacks from Amazon, and 90% report receiving shortage deductions that are believed to be incorrect. Benchmarking data from Fall 2020 suggests these fines are typically in the low-single-digits…
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Real-time T5 feedback; In-store holiday shopping; Inventory trends
Our Traditional Retail team’s real-time holiday research suggests late-November sales performance was mixed across categories and channels. Feedback suggests end of November sales were below brand expectations across key Black Friday categories such as small appliances, electronics and home. Toy category sales sound roughly in line with brand expectations, showing…
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Pure Play, Mass & Home Improvement Quarterly Results
Our latest Pure Play highlights from 3Q21 featuring insights on Shopify, Amazon, eBay, Wayfair & more. Shopify had strong growth of 35% this quarter on top of 109% growth in 2020, although revenue and margins were still below expectations due to less online traffic. To offset, the company launched Shopify…
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What Suppliers are Spending on Instacart, Walmart, and Amazon Advertising
After meaningfully ramping up Instacart advertising investments in 2021, our research suggests suppliers are planning for much less growth in ad spend in 2022. While brands remain quite pleased with ROAS, many are experiencing challenges in securing incremental funding given the growing competition for advertising dollars and the inability to…
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Holiday 2021: Supply Chain Pressures, Rising Demand and Price Increases
Our recent Consumer Holiday Pulse Survey showed 43% of consumers have already started holiday shopping. A net 57% of those shoppers reported that they started earlier this year vs. last, largely due to supply chain concerns. Most brands are experiencing severe supply chain constraints heading into this holiday season including…
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