Amazon Updates; Prime Day, Pharmacy Launch; 2Q Share Gains
Our recent consumer study suggests that 51% of Prime members made a purchase during Amazon's Prime Day this year (vs. 45% last year). Our research also suggests that Amazon was able to add a great deal of members during the shopping holiday period and its device sales performed particularly well. However,…
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Amazon Fresh Investment; Alibaba Sets Record; Pandemic Savings for Consumers
The COVID-19 pandemic has dramatically altered how consumers are buying groceries with a major shift to online platforms. As a result, a net 64% of brands plan to increase their level of support for Amazon Fresh in '21 and nearly 30% indicate that Amazon Fresh is a clear winner among…
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Amazon Reaches 3Q Revenue; Wayfair Growth Rate; Commerce Marketing Funding
Last week, Amazon reported its total revenue grew 37% in 3Q, reaching $96B (vs. $89B in the previous quarter), with North American revenue decelerating slightly to 39% Y/Y (vs. 43% in Q2). Overall, however, Amazon’s 3Q20 results suggest consumers demonstrated an elevated level of demand throughout the quarter, prioritizing online shopping. While…
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Optimizing eCommerce Teams; TikTok Partners with Shopify; eBay Elevated US Growth
Just as the eCommerce industry has accelerated, hiring and investment plans originally slated for years out have also been accelerated, as 81% of brands report either slightly (48%) or significantly (33%) ramping up eCommerce investments relative to pre-pandemic plans. On average, eCommerce teams consist of seven dedicated individuals and five…
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Retailer Paid Search; Whole Foods Expands Grocery Pickup; Commerce Marketing
As eCommerce gains prominence, manufacturers continue to be drawn to paid search advertising activations across different customers. 71% of respondents polled during our Summit indicated they spend 75% or more of their ad budget on Amazon within paid search activations. In addition, investing more and refining paid search strategies on…
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General Merchandise Spend Increases; SpartanNash Deal; Direct to Consumer Strategy
General Merchandise spend intentions have increased to a net 22% of shoppers anticipating buying more over the next 30 days (vs. a net 13% in July), likely in part due to Prime Day and other deal days from competing retailers. Apparel, electronics, home décor, and toys are GM categories that saw…
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Delivery and Pickup Delays; COVID Costs; Expected “Return to Normal” has Worsened
In September, when asked about their most recent online order, anywhere from a third to 44% of consumers have experienced delays on delivery or pickup times across multiple retailers. When looking at the weighted averages, Target.com performed best, while Wayfair had the longest delivery time. Interestingly, despite winning the top score for…
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Post-Pandemic Retention, Costco Holds Off on BOPIS, Holiday Promotional Plans
We recently surveyed 1,386 general merchandise consumers across seven key online retailers to determine how these retailers are performing, which ones are leading and lagging on different dimensions, and to what degree consumers think they’ll use these eCommerce sites post-pandemic. When considering post-pandemic retention, a net 83% report being comfortable…
Read More Target Supply Chain Fulfillment; Lowe’s Invests in Digital; Amazon Staffing
According to our recent Target.com research, early supplier feedback has been positive on the addition of fresh and frozen items for Pickup and Drive Up, and Target seems committed to expanding this offering so that all stores are carrying fresh and frozen items for Pickup and Drive Up before the…
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