Amazon Media; Social Commerce Update; Material Acceleration in eCommerce Growth
Amazon’s advertising business grew 44 % during 1Q (ending March 2020), up from 41% during the prior quarter. In our research, 1P manufacturers on average were increasing the amount of spend with Amazon’s paid search advertising units (AMS), citing continued positive ROI’s and the reduction in other promotional vehicles like…
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Government Stimulus, Amazon Shipping, Wayfair up 90%
Feedback from our most recent consumer survey indicates that around 60% of consumers have received a government stimulus check, with an additional 27% expecting to receive one soon. Of those who have received government stimulus, our data indicates that they are tending to spend more on groceries, rather than on…
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Cautious Consumers; Etsy Up 130%; Amazon Growth
Consumers Likely to Wait to Return to Normal ActivitiesIn our most recent consumer study, we found that while a majority of respondents expect the COVID-19 crisis to subside by the end of July, they are likely to wait longer to resume a number of typical activities that involve traveling, shopping…
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Four Year Leap; eBay GMV; Amazon Earnings
The COVID-19 crisis has led to an enormous mix shift towards digital. Based on our benchmark results, manufacturers expect eCommerce to reach 21% of their U.S. retail sales in 2021, up from 15% seen in 2019. These results are consistent across essential and non-essential categories and this amounts to four-plus…
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eCommerce Share, Target Digital up 275%, Walmart.com and Online Grocery Growth
Feedback from our most recent COVID-19 consumer survey indicates shoppers continue to migrate online due to the ongoing crisis. Within general merchandise, eCommerce share accelerated by 5 points since our last survey (now at 55%), with 58% expecting to purchase online over the next 30 days (vs. 54% in last…
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Amazon Shipping Times, Best Buy Online up 250%, eCommerce Share Gains
Our most recent Amazon Vendor Benchmark indicates shipping times are delayed by 2.5-4.6 days on average for manufacturers in the benchmark. Our research suggests this has hurt conversion rates to a degree on Amazon, opening the door for its rivals like Walmart.com, HomeDepot.com, Wayfair and others to gain new customers…
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Consumer Routine and Fastest Growing eCommerce Categories
Our most recent consumer study published this week shows 86% of consumers are drastically altering their daily routines (+12 points from earlier in March) and on average expect the crisis as well as their altered shopping behaviors to persist for about 6-7 weeks. Of those that reported stocking up over…
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Essential Product Sales, In-Store Shopping Bans, Amazon COVID-19 Cases
The second round of our Amazon manufacturer benchmark indicates that Amazon’s focus the last 10 days has resulted in a widening performance disparity between essential and non-essential categories. This played out with a much wider dispersion in sales in March (66% of essential category manufacturers seeing 100%+ lifts vs. 11%…
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Shift to Online; Ad Revenues Falling; Amazon Winning Share
Our consumer study published earlier this week suggests consumers are moving more purchasing online as they are stuck at home. According to the study, consumers are planning to increase online purchases 20%, making 49% of their purchases online over the next 30 days (vs. 41% over the last 30 days).…
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