eTailer Advertising, Google’s Latest, Marginal Impact of Ratings
Given the success that Amazon has had with its Amazon Advertising platform, a number of competing eTailers continue to expand their advertising offerings. Most notably, eBay highlighted that in 3Q its Promoted Listings offering grew 120% Y/Y to $103M (by comparison Amazon had ~$3.5B in advertising in 3Q) and Etsy…
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eTailer Feature Improvements, Amazon Europe B&M, Social Commerce
In an effort to better compete with Amazon’s leading marketplace, several pure play eTailers have recently highlighted new features on their marketplaces in an effort to drive improved conversion and improve the customer experience. Many of these match existing offerings on platforms like Amazon including better support for variants on…
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Amazon Price Matching; Holiday Growth; Private Label Shoppers
Our research indicates that Amazon appears to have gotten more sophisticated with its price matching algorithms, with manufacturers now seeing Amazon match offers that historically had not been captured. Examples we have seen include matching gift card promotions at Target, matching smaller retailers such as Menards or Walgreens, matching in…
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Private Label; Google 100; eComm Growth
Our latest consumer research indicates that in addition to being an important tool for product research, social media presence is also important when it comes to reaching shoppers buying Amazon Private label products. 84% of Amazon’s private label shoppers report to have researched or purchased a product because of something…
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Marketplace Sales Tax, AmazonFresh Expansion, 2020 Home Improvement Growth
During 3Q19, 14 states began enforcing changes to sales taxes, which require small out of state sellers with no local nexus to charge sales tax, collected by marketplaces. This caused a number of eTailers to see headwinds to Gross Merchandise Value (GMV) growth, and this is expected to worsen in…
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Amazon LTL, Holiday Advertising, Short Orders
Our research has indicated that Amazon has shipped more LTL freight using its own network over the last few months, rather than using external LTL carriers. This is a continuation of Amazon’s efforts to develop internal freight capabilities as it looks to improve delivery speeds while minimizing costs. Amazon has…
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Social Path to Purchase, Singles Day, Amazon Chargebacks
Social Media in the eCommerce Path to Purchase US consumers are using social media across most phases of the path to purchase. Perhaps unsurprisingly, shoppers report that they are commonly using social media platforms to discover new products, although even that increased meaningfully this year. More surprising is the growing…
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Dropshipping, Kroger Online, YouTube
Dropshipping Capability Growth In our 2019 supply chain benchmark, 56% of manufacturers we polled indicated they currently have dropship capability, an increase from 40% from last year’s benchmark. Hardline manufacturers tend to outpace CPG companies with this capability as CPG products tend to be very difficult to economically ship directly…
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Social Commerce, Free Fresh, Amazon Growth
Social's Not Just for Inspiration Our research indicates that the usage of social media has increased significantly in eCommerce with 42% of consumers now using social media “almost always” or “often” in their research process, up from 32% last year. This is consistent with growth in overall social media usage…
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