Commerce Marketing, Amazon Pickup, 3Q Results
Commerce Marketing Amazon is an important destination for shoppers along each point in the path to purchase, and a strong presence on Amazon can yield positive results across channels, both digital and physical. As a result, manufacturers have evolved their funding of Amazon Advertising over time. Our commerce marketing teams…
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Global Vendor Managers, Walmart.com Discounts, Amazon Posts
Global Vendor Managers Amazon is approaching some manufacturers about investing in a global vendor manager. Amazon has historically had this offering, and it was primarily focused around expanding assortment, which may or may not make sense given the market. However, the program is now being positioned as a way to…
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Omnichannel, Google Shopping, Brand Generations
Amazon and Walmart.com Shoppers Use Both Digital and In-Store Resources for Research Stores remain an integral part of the product research process as well as a shopping destination for both Amazon and Walmart.com shoppers, especially when it comes to the consumables and home improvement categories. Over 50% of both cohorts…
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Overlap, Stores, Growth Outlook
Amazon Shoppers Increasingly Considering Walmart.com Our recent consumer study on Amazon.com and Walmart.com shoppers indicated that 90% of Walmart.com shoppers also purchase on Amazon, and 60% of Amazon shoppers buy on Walmart.com. This means that similar strategies can work for both cohorts. Brands can utilize what they’ve learned on Amazon…
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eCommerce Path to Purchase & Amazon Alexa Expansion
Mobile Consumers Increasingly Important for eCommerce eCommerce players continue to emphasize the importance of mobile platforms for eCommerce, including both mobile websites and apps, with a number of them showing mobile representing 50% or more of total orders. Specifically, we saw Alibaba note that mobile users are outpacing total customers,…
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Marketplaces, Amazon’s Search Algorithm, Ad Spend
eTailers Continue to Look to New Products and Services for Growth and ProfitabilityOur review of Pure Play eCommerce companies highlighted a continued trend of eTailers introducing new products and services, in an effort to continue to drive growth and improve profitability in a dynamic eCommerce landscape. Many of these offerings emulate…
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eComm Logistics, Target Loyalty, Amazon Sales
Logistics Remains a Focus for eTailers as Amazon Continues to Raise the Bar Amazon’s announcement last quarter that Prime Shipping would move to overnight delivery from the prior two-day, appeared to drive increased sales for Amazon and allow the eTailer to take share. In response, other eTailers looked to increase…
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Consumers Choosing Amazon, Private Label Ads, Dropshipping
Amazon Continues to Dominate Path to Purchase Our data suggests that online shoppers are expecting to purchase more on Amazon over the next 12 months and Prime membership has increased meaningfully vs. last year. Beyond shopping on Amazon, consumers are also using the platform as a research tool - discovering,…
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$800 Billion in eCommerce Growth; Amazon Tightening its Supply Chain.
Amazon Continues to Dominate Three Year eCommerce Forecast In our recently published eCommerce forecast report, we extended our forecasts out to 3 years to help branded manufacturers plan their businesses over the medium term. In the forecast, the US eCommerce market is expected to continue to grow by double digits…
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