Path to Purchase, UFF Expansion, Assortment
Search and Amazon Key Channels for Millennial and Gen Z Path to Purchase Amazon and Search are the two most used digital channels for Gen Z and Millennials on their path to purchase, according to our latest consumer study. Consumers in our survey indicate Amazon is an important platform because…
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Alibaba, FedEx Breakup, Amazon Teams
Alibaba Quarterly Results Show 42% Y/Y Sales Growth Alibaba announced last quarter’s results which showed a 42% increase in revenue Y/Y driven largely by growth in the eTailer’s China eCommerce businesses. This represents strong re-acceleration from last quarter, when total revenues grew 33% Y/Y. Alibaba noted a key driver of this was…
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Amazon Ad Teams, 3P Pricing, Prime Day
Brands Increasingly Using External Resources to Manage Amazon Advertising Feedback from our recent Teams Benchmark indicates that brands are increasingly using external resources to manage their marketing on Amazon, with 54% of respondents indicating that a third party manages Amazon advertising, while 34% manage this function internally. While there is…
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SIOC Extended; AmazonCommercial; External Partners
Amazon Extends SIOC Deadline During our LiveCast event this week, several manufacturers alerted us that Amazon announced yesterday that it was delaying the implementation of SIOC chargebacks until September 3rd. This is likely in response to the meaningful challenge brands are facing in adopting to these new standards, including developing new…
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Freight Savings; Alibaba in the US; Amazon Segment Growth
Shippers Seeing Opportunity for Freight Savings Our research into the transportation space has indicated that Truckload (TL) rates are trending down 5-10% in recent bids (as compared to 5-10% increases a year ago), providing an opportunity for manufacturers to mitigate cost pressures across the rest of the business (tariffs, raw…
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Prime Day, EU Investigates Amazon for Antitrust, AVS Benchmark
Amazon’s Prime Day Showed Y/Y Increases in Duration, Items Sold, and Competition Amazon announced that over 175 million items were purchased during this week’s Prime Day event (up from 100mm+ last year), surpassing Black Friday and Cyber Monday’s combined 2018 sales. Our research indicated that some of the key changes from…
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Online Home Improvement, Etsy Free Shipping, Amazon Hires
Amazon Continues to Lead Online Home Improvement Category Our research indicates online Home Improvement sales have seen strong growth recently. In partnering with Stackline on this report, its digital shelf data indicates Amazon is seeing the fastest growth in the category at 45% Y/Y growth compared to Home Depot trending…
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Analytics Teams; Prime Day Competition; eBay and Alibaba
eCommerce Team Benchmark Shows Brands Increasingly Leveraging AnalyticsOur research shows analytics can be one of the most important tools for building a successful eCommerce strategy, but oftentimes this area has lacked resources as it can be difficult to lay out the business case. However, our Teams Benchmark suggests that over…
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Advertising Teams, Delivery, MAP Policies
eCommerce Team Benchmark Suggests More Manufacturers Working with External Partners to Execute Amazon Advertising Advertising is increasingly getting delegated to external partners according to our benchmark results this year. Only 34% of survey respondents reported managing Amazon advertising in-house (vs. 45% a year ago), while 55% are using external resources…
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