Product Launches on Amazon, Investing in Influencers, Prime Day 2019
Born to Run Aids New Product Launches Amazon’s product launch program called Born to Run continues to be highlighted as a positive program amongst our council members. While Amazon does retain the right to return unsold inventory, most manufacturers are able to accurately predict the right amount that can sell…
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eTailer Performance, Ad Acquisition, Competing with Amazon
eTailers See Mixed Growth This QuarterOur quarterly eTailer report showed mixed eCommerce growth across eBay, Wayfair, Alibaba, and Etsy, though the outlook from these companies did improve slightly for the balance of 2019. Negative impacts to growth included trade war concerns, new eCommerce tax regulations, and slowing advertising spend. Going forward,…
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Ultrafast Fresh Expanding, 3P Inventories Growing, Private Label Penetration Modest
Amazon Ultrafast Fresh Continuing to Expand Our research indicates Amazon is continuing its efforts towards the expansion of Ultrafast Fresh. The Las Vegas UFF market is expected to be live in early July and SpartanNash warehouses will be ready towards the end of May or early June in Dallas, Texas. The…
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Amazon DSP and Video Ads, HD Delivery, AVNs
Amazon Expanding Advertising through DSP and Mobile Video Ads Our research indicates that Amazon’s DSP offering appears to be seeing more interest from brands as Amazon improves customer service and invests in a larger sales force for the service. Amazon is also having some success winning business from advertisers who…
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Amazon Pallet Program, Delivery Race, Bottlenecks
Pallet Ordering at Amazon We have heard Amazon’s pallet ordering program come up more frequently over the last month. This program enables manufacturers to sell Amazon pallet quantities in exchange for a discount. The value of such a program will depend on several company-specific factors (discount required, potential savings, etc.),…
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Amazon Requests for AVNs; Sustainable Packaging for Cleaning Products; Higher Shipping Costs
Amazon AVNs a Mixed Story This Year Our research suggests manufacturers have seen varied experiences with AVNs this year. Many are indicating Amazon’s asks have been unreasonably high, with the eTailer looking for increases to co-op, freight and damages. In addition, the company is also pitching merchandising programs that may…
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Amazon Ultrafast Fresh Starts Strong; Walmart Matching Amazon; Amazon Sales Growth Slows
Amazon Ultrafast Fresh Trial Goes Well in Philly Our research indicates Amazon is seeing better than expected results from their Ultrafast Fresh (UFF) trial in the Philadelphia market, with brands seeing notable sales lifts in this market relative to other markets. This was an important test as many manufacturers were…
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SIOC Packaging Benchmark; Amazon Shutting Down China Business; Sponsored Products Sees Best Returns
SIOC Requirements Remain a Challenge for Amazon Vendors Branded manufacturers appear increasingly concerned about the impact of Amazon’s new Ship in Own Container (SIOC) requirements for oversized and heavy items. In response, we recently benchmarked 125 brands to gauge the scope and impact of SIOC. The exact response depended largely…
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Bezos Letter Highlights; 50 New Amazon Tools; Walmart Leading Online Grocery
Source: Amazon.com Bezos Shareholder Letter Highlights 3P Strength Jeff Bezos released his annual shareholder letter today, which aimed at highlighting just how big of a positive impact the company has had on small business, employees, and advancing the economy. The letter comes off to us at least as an attempt at…
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