The New Retail Frontier, A Farm & Home Retail Podcast – Episode 1: What is the Farm & Home Retail Opportunity?
Farm & Home Retail has become a shopping destination, experiencing significant growth since the onset of COVID-19, as rural revitalization lifestyles attract younger, more female audiences to these cross-category retail chains. To capitalize on this growth, Executive Council Director Mark Herbek walks through the unique attributes of this retail channel…
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Supplier Stuff You Should Know – Episode 4: The Value-Driven Home Improvement Customer
Understanding the foundational elements of today’s homeowner and macroeconomic impacts to customer behavior, Claire walks through key customer attributes and how these take shape in customer purchase decisions in the home improvement channel. By understanding purchase decisions, vendors will be able to market and define value-driven product attributes to their…
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Supplier Stuff You Should Know – Episode 3: Ask the CRC Pros About Seasonal Outlooks with Matt Leiser
Claire sits down with Research Director and CRC’s resident Seasonal Guru, Matt Leiser, walking us through season to date trends, key factors determining spring 2023 expectations and how vendors can best position themselves to capitalize on retailer opportunities through the season. https://open.spotify.com/episode/2eslG1nLLO2gjRwFK8bUBj?si=c697002f5ede4760
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Supplier Stuff You Should Know – Episode 2: Understanding the Retail Media Opportunity in Home Improvement
Retail Media is a key component to home improvement retailer’s marketing strategies. Claire walks us through how the emergence of Retail Media, key statistics around vendor engagement at both Retail Media+ and Lowe’s One Roof Media Network. Ultimately diving into how this marketing platform needs to be a key proponent…
Read More Supplier Stuff You Should Know – Episode 1: Ask the CRC Pros with Mark Herbek
In this inaugural episode, show host Claire Obertin, CRC’s Home Improvement Council Market Research Associate, sits down with Executive Director, Mark Herbek to discuss a variety of real-time questions we’ve received from vendor partners in an “Ask the CRC Pros” episode format. From 2023 outlooks to the continued Pro focus at homecenters, Mark takes a…
Read MoreAmazon: Increasing concern around holiday sales, Fresh 2023 B&M store halt, layoffs, Black Friday & Cyber Monday Deals
From CRC LiveCast: brands anticipating negative holiday sales Y-Y:In our latest LiveCast webinar, we polled the audience and found that a net 6% of brands expect 2022 holiday season sales to be negative compared to last year. This dampening of expectations has materialized over the past couple of weeks where…
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Walmart Connect Update, 2Q22 eCom Recap, Amazon Seller ‘Packable’ Ceasing Operations
Walmart Connect Update - positive feedback in light of cost pressures brands are facing: In our latest Walmart Connect Update, we take a look at how brands are investing into the platform given macroeconomic pressures. Overall we've seen that brands are still investing on budget given the high conversion rate of…
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Consumer Spending, Amazon vs. Homecenter Growth, Amazon Ordering
Consumer spending habits: In our latest consumer study, 85% of shoppers reported that they plan to change spending habits by reducing expenditures if inflation continues. The 15% not planning to change spending habits credited excess savings. For those looking to reduce spend, consumers reported that likely cutting back first on…
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Prime Day 2.0, Profitability Challenges for Amazon, & Omni Benchmark
60% of General Merchandise and 44% of Food & CPG brands plan to participate in Prime Day #2: Last In our latest benchmark, we found that over half of vendors are planning on participating in Amazon's Prime Day-like event this Fall with another 30-35% still evaluating the opportunity. Given this event…
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