AVN’s Remain a Challenge; Amazon Limits Private Label Ads; Amazon Remains eComm Growth Leader
AVN Negotiations More Difficult and Slower Than Last Year Feedback from brands selling on Amazon over the last several weeks indicates that annual vendor negotiations (AVN's) remain a challenge. Amazon continues to focus on profitability, which is leading the eTailer to continue to ask for greater support in vendor funding,…
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Amazon Struggles in Industrial Distribution, AMS Video Ads on Mobile, Amazon Advertising Sees Highest ROIs
Amazon Business Not Necessarily Disrupting Industrial Distributors Our recent research into the industrial distributor market shows limited penetration by Amazon to this point, particularly as it relates to large players such as WW Grainger and Fastenal. The business that Amazon does have in these markets appears tied mainly to Maintenance,…
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Instagram Adds In-App Checkout; SIOC Worries; eTailers See 4Q Growth Slow
Brands Increasingly Concerned About SIOC Implementation: Late last year Amazon released new requirements that packages over 18x14x8 inches or greater than 20 pounds that Amazon fulfills would need to be SIOC compliant or pay $1.99/unit shipped after the August 2019 deadline. At the beginning of the year many brands felt…
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