The consumer’s return to normal; Online shopping habits; The omni consumer
56% of consumers have returned to the majority of their pre-pandemic routines: In our latest consumer survey, we found that the majority of consumers have returned to their pre-pandemic routine. This is in-line with both our October and August surveys, but less than our June 2021 report, suggesting there has…
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Top 5 account priority; Brands forecasting strong growth; B&M store expansion
Amazon Fresh is a top 5 account for 77% of brands: In our latest Amazon Fresh update we found that despite supply chain challenges, the majority of brands are prioritizing Fresh in 2022. Brands are continuing to experience growth on the platform and hope that some of the common executional issues…
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Retail Media – Current Investments & Funding; External Partners
83% of brands are investing in retail media on Walmart.com: Over the last 2 years, we have seen a proliferation in retail media platforms as many large retailers have invested significantly to capture the higher growth, above-average profitability, and captive consumer base that come from these platforms. As there are…
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Growth Trends & Outlook; Profitability; Advertising
In our latest Amazon research we explore recent trends, themes, and top considerations over the last 30 days. Here are our top 3 takeaways. Source: CRC 2022 Vendor Performance Benchmark, n=73 Some softer-than-expected sales trends in January; brands expecting similar growth in 2022 as in 2021: In our research we have found…
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Top AVN focuses: GMMs, SAS program, freight ; Brands increasing investments in 2022
For this week’s edition of 3 Things, we are highlighting our 2022 Core Amazon.com Platform Update, which takes a deep dive into Amazon’s 2022 AVN season so far. One of the top areas brands reported Amazon focusing on during AVNs is various supply chain programs. Last week we polled our…
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Estimates for pure play, last mile provider, & omnichannel accounts
For this week’s edition of 3 Things, we are diving into our eCommerce Retailer Forecasts. Our forecasts can be paired with our recent 2022 eCommerce Performance Benchmark which explores brands’ expectations for eCommerce growth, penetration, mix of business and margin. Combining both perspectives can aid in more accurately forecasting for…
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China update; Strong domestic consumption levels; Slight drop in COVID-19
China update – less severe than anticipated COVID-19 impact on workers, supply chain, and overall production Although the Omicron variant of COVID-19 continues to have impacts across the globe, it seems that China has done a relatively good job to contain the infection. In our research we have found that…
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Average Team Size; Vendor Manager Engagement; How Brands Manage Amazon Advertising
30% growth in Amazon teams in 2021; Headcount growth expected to slow in 2022 Our benchmarking data suggests 2021 was another big year for building the Amazon team, along with 2020. On average, Amazon teams currently consist of 4.6 dedicated individuals compared to 3.6 last year, with 96% of surveyed…
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Holiday Growth Trends, 2022 Advertising Plans, Hybrid Model
Holiday Growth Trends – brands experiencing choppy holiday season Our research suggests Amazon vendors saw better-than-expected sales performance in October, while November seemed to come in in-line to slightly below expectations due to more muted T5 performance vs. prior years, suggesting Amazon’s extended promotional period was effective in pulling forward…
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