Amazon Marketing Cloud: Thinking Beyond ROAS

Thought Leader Webinar featuring The Mars Agency

As shoppers’ path-to-purchase grows increasingly complex and competition continues to ramp, brands are looking to unlock better connectivity to the end consumer in order to gain confidence in what each dollar of ad spend is working to achieve.

For brands looking for deeper insights into shoppers’ journeys and moving away from traditional forms of measurement like ROAS, developing capabilities with Amazon Marketing Cloud and clean rooms will be a key muscle for eCommerce / omnichannel teams to build.

Join Cleveland Research Company and The Mars Agency on Wednesday, May 31 at 2:00 pm ET for our Thought Leader Webinar – Amazon Marketing Cloud: Thinking Beyond ROAS – as we overview Amazon Marketing Cloud (AMC) and detail the ways your brand can leverage the tool to move your business forward.

Discussion topics include:

• How to think about AMC and where it can drive your business forward
• Why traditional forms of measurement like ROAS are increasingly being viewed as incomplete
• What metrics should your brand be using to best measure the effectiveness of an advertisement

Registration includes the full video replay we’ll send out after the call.

About the Presenters

Jack Lindberg
Director, Media Insights & Analytics
The Mars Agency

Based in New York, Jack Lindberg leads the Amazon/ Amazon Marketing Cloud Analytics and the Data Clean Room Practices at The Mars Agency.

Jack is passionate about and grounded in using data and technology to accelerate commerce marketing. Prior to joining The Mars Agency, Jack spent time building Pacvue’s advertising product. He is also a founding member of Puntalytics, the leading sports analytics Twitter account about NFL punting. He’s been cited in renowned publications such as ESPN, The New York Times, and The Athletic.

In addition to his professional accomplishments, Jack is a semi-retired professional opera singer with a passion for the arts. He holds degrees in music from Yale College and the Guildhall School of Music & Drama.

About The Mars Agency 
The Mars Agency is an award-winning, independently owned global commerce marketing practice with a growth-for-clients focus. With talent spanning the Americas, Europe and Asia, they create breakthrough, connected commerce solutions by balancing the smartest humanity with the latest technology. Their latest MarTech platform, Marilyn is the first and only end-to-end commerce advisor.

Nick Fischietto
Executive Director, eCommerce Council 
Cleveland Research Company

Nick is the Director of the eCommerce Council at Cleveland Research Company focusing on the eCommerce industry. In his role, he leads the research process specializing in gathering channel insights to identify key inflections and trends within the industry. His goal is to take the proprietary market intelligence to help educate organizations and better enable his clients to navigate the dynamic and blurring  channels of ecommerce and retail in order to make better strategic decisions and smarter investments. Nick holds a Bachelor’s Degree in Finance from The Ohio State University.