Navigating Retail’s New Normal for In-Store Engagement

CRC Thought Leader Webinar Featuring Menasha Packaging

Consumer spending patterns continue to shift in response to rising prices, creating an opportunity for retailers and manufacturers to capitalize on new trends and preferences. By staying ahead of the curve and adapting to the changing economic landscape, businesses can position themselves for success in the long term.

We’re excited to announce our next Traditional Retail Thought Leader Webinar alongside Menasha Packaging: Navigating Retail’s New Normal for In-Store Engagement.

Join us on Wednesday, May 15 at 2:00 pm ET when we review strategies and best practices for fostering in-store engagement during inflationary times. We’ll also explore the vital role of customer experience, innovative technologies, and data-driven insights to navigate this challenging environment.

Other webinar topics include:

• Using in-store displays to your advantage
• Building anti-shrink measures
• Offsetting the rising cost to serve retailers

Registration includes access to the slide deck and on-demand replay we’ll share after the call.

Now in its sixth year, CRC’s Thought Leader Webinar Series is a dynamic platform designed to bring together visionaries, industry experts, and forward-thinkers to share their insights and inspire innovation. As part of our commitment to fostering thought leadership, this series aims to cultivate meaningful discussions, promote knowledge exchange, and elevate the collective intelligence of our community. From industry intelligence to essential best practices, this program is ideal for professionals, industry leaders, and enthusiasts who are passionate about staying at the forefront of innovation, leadership, and trends within the retail space.

About the Presenters

Ben Metzger
Executive Director, Traditional Retail Council
Cleveland Research Company

Ben is the Executive Director of Cleveland Research Company’s Traditional Retail Council. He is focused on gathering insights, identifying inflections and providing actionable conclusions for suppliers across the mass, club, grocery, and dollar channels.

Ben holds two Bachelor’s Degrees in Finance and Economics and graduated Summa Cum Laude from Miami University.

Regina Bailey
Senior Director, Retail & Category Strategy
Menasha Packaging

Regina is an experienced CPG executive in the areas of Sales, Shopper Marketing, Retail Category Data Analytics & Insights for customers, consumers, with a marketing focus to achieve bottom line results. She processes issues fluidly by simplifying them to actions that deliver for her retail partners. Prior to Menasha, Regina led the North American Category Management and Shopper Insights team for Unilever and Newell Brands. Prior to that, Regina spent a combined 22 years working with retailers while at Kimberly-Clark Corporation and Unilever in sales, marketing, and business development. Outside of the office, Regina and her family volunteer to raise funds for local cancer charities, as well as Mercy Hospital Foundation. In her downtime, you will find Regina gardening, walking the trails of NW Arkansas, or doing a little retail exploration (that’s code for shopping).

About Menasha Packaging Company, LLC

Menasha is the industry’s largest independent, retail-focused packaging and merchandising solutions provider. Yet, what most impresses the world’s leading retailers and consumer packaged goods companies is our commitment to Go Beyond the expected. They receive the greatest measurable value, delivered on time and just in time, across the entire integrated merchandising supply chain.