What’s New at Kroger?

Albertsons Merger, KPM Expansion & 3CM Rollout

Thought Leader Webinar featuring Harvest Group

Kroger is often considered a leading grocery retailer due to its resilient consumer base, wide selection of private label products, KPM capabilities, and key digital engagement options through drive-up and delivery. Now, there are growing opportunities for the company given the proposed merger with Albertsons and continued rollout of Ocado locations, which presents the ability to reach customers in new markets and likely drive digital sales.

Despite several new initiatives at Kroger, our work suggests the promotional environment will likely intensify this year with food retailers and delivery services improving digital execution to compete online. How could this impact Kroger’s market share overtime, and what can you do to prepare for increasing competition across the retail channel?

Join Cleveland Research Company and Harvest Group on Tuesday, June 6 at 12:00 pm ET for our next Thought Leader Webinar: What’s New at Kroger? Albertsons Merger, KPM Expansion & 3CM Rollout.

During this 60-minute session, our teams will detail the state of the business and the latest developments at Kroger.

Discussion topics include:

• Projections for Kroger’s digital mix & growth
• Business impact of the Albertsons merger
• Direction from Kroger leadership on KPM expansion
• Ocado status update
• Everything brands need to know about the 3CM rollout
• And more!

Attendees will walk away with new strategies and best practices for navigating Kroger’s accelerating omnichannel landscape. Registration includes the full video replay we’ll send out after the call.

About the Presenters

Mark Stamps
Vice President, Digital Commerce
Harvest Group

Mark Stamps is the Vice President of Digital Commerce at Harvest Group. At Harvest Group, Mark leads the development and deployment of digital capabilities and strategies that are leveraged by top brands representing over $6 Billion in retail sales. He has been a leader in establishing retail media partnerships with Walmart Connect, Roundel, Amazon Advertising (AMC, DSP), as well as The Trade Desk.

Mark began his retail experience by leading merchandising systems development for Walmart and Sam’s Club before launching his career into CPG by joining Procter & Gamble. For P&G, Mark led multiple retail sales teams and ended up managing P&G’s expansive brand portfolio on Walmart’s Global eCommerce platforms. Mark has also led large retail sales teams for Mars-Wrigley Confectionery and Philips Personal Health brands.

Nick Spicher
Vice President, Kroger
Harvest Group

Nick Spicher serves as the Vice President of the Kroger team for Harvest Group. Nick started the Kroger office for Harvest Group in 2015 after spending his career with Procter & Gamble.

Nick’s tenure at P&G ranged from category management, account leadership, to National Sales roles for brands such as Charmin, Pantene, and Head & Shoulders. Nick has grown businesses across multiple retail channels with a focus on story-based selling and serving the retailer with excellence.

About Harvest Group
Harvest Group is the trusted omni-channel partner for CPG brands looking to grow their business at Walmart, Walmart.com, Sam’s Club, Kroger, Target, Amazon and Costco.

Harvest Group’s multi-functional team of retail experts leverages proprietary systems and technology to help clients unlock insights and deliver growth. Harvest Group offers a connected commerce solution where we provide account management, digital content management, retail media management, and replenishment services.

Ben Metzger
Executive Director, Traditional Retail Council
Cleveland Research Company

Ben is the Executive Director of Cleveland Research Company’s Traditional Retail Council. He is focused on gathering insights, identifying inflections and providing actionable conclusions for suppliers across the mass, club, grocery and dollar channels. Ben holds two Bachelor’s Degrees in Finance and Economics and graduated Summa Cum Laude from Miami University.