Winning the In-Store Battle Through Simplification

Thought Leader Webinar featuring Menasha

Amid soaring inflation and intensified competition across the marketplace, consumers are increasingly trading down and adopting a more cautious approach to their purchasing decisions, especially with the impending holiday season. What does the shopper want in this pressured economic environment, and how are retailers adapting their packaging, displays, and signage to connect with shoppers and secure sales growth in-store?

Join CRC and Menasha on Thursday, December 7 at 2:00 pm ET for our latest Thought Leader Webinar: Winning the In-Store Battle Through Simplification.

During this 30-minute session, Menasha’s Senior Director of Retail Strategy, Regina Bailey, will discuss ideas and best practices for suppliers looking to secure more in-store displays and win over consumers and retailers in this pressured economic environment.

We’ll explore hot topics like:

• Reaching shoppers for various trip occasions
• Getting the shopper to notice your product
• The use-case for displays

Registration includes the slide deck and on-demand replay we’ll send out after the call.

About the Presenters

Regina Bailey
Senior Director of Retail & Category Strategy
Menasha Packaging

Regina is an experienced CPG executive in the areas of Sales, Shopper Marketing, Retail Category Data Analytics & Insights for customers, consumers, with a marketing focus to achieve bottom line results. She processes issues fluidly by simplifying them to actions that deliver for her retail partners. Prior to Menasha, Regina led the North American Category Management and Shopper Insights team for Unilever and Newell Brands. Prior to that, Regina spent a combined 22 years working with retailers while at Kimberly-Clark Corporation and Unilever in sales, marketing, and business development. Outside of the office, Regina and her family volunteer to raise funds for local cancer charities, as well as Mercy Hospital Foundation. In her downtime, you will find Regina gardening, walking the trails of NW Arkansas, or doing a little retail exploration (that’s code for shopping).

About Menasha Packaging Company, LLC
Menasha is the industry’s largest independent, retail-focused packaging and merchandising solutions provider. Yet, what most impresses the world’s leading retailers and consumer packaged goods companies is our commitment to Go Beyond the expected. They receive the greatest measurable value, delivered on time and just in time, across the entire integrated merchandising supply chain.

Ben Metzger
Executive Director, Traditional Retail Council
Cleveland Research Company

Ben is the Executive Director of Cleveland Research Company’s Traditional Retail Council. He is focused on gathering insights, identifying inflections and providing actionable conclusions for suppliers across the mass, club, grocery and dollar channels. Ben holds two Bachelor’s Degrees in Finance and Economics and graduated Summa Cum Laude from Miami University.