Pet Insights Council
CRC’s Pet Insights Council provides market research reports about the pet retail industry, including specialty retailers like Petco, PetSmart, and Chewy.com. To add greater context to what we’re seeing in the channel, we track trends across pet retail shoppers and veterinarians by surveying key groups and vet clinics.
Get In Touch
Pet industry market research to help you navigate shifts in the channel and adapt your business plan
Through our conversations with the most impactful pet category suppliers, retailers, brokers, and distributors, our team discovers and tracks shifts in the channel. We combine these conversations with real-time data to craft detailed sales forecasts and retailer traffic updates. This feedback helps decision makers plan their businesses at the largest pet retailers and target accounts that are likely to outperform over the near and long-term. We also survey hundreds of pet parents semi-annually to add context to the trends we’re seeing across the retail industry. This highlights how customer preferences change and how these changes may impact your category.
Explore benefits of a Pet Insights partnership
Analyst engagement
With a CRC partnership, you’ll gain unlimited access to our pet industry research analysts. Whenever you have a question, we’ll provide real-time solutions founded on what we’re hearing in the channel.
Research & reports
Our pet industry research includes sales forecasts, retail traffic trends, thematic reports, and consumer surveys. Customers have access to the Partner Portal, where you can download today’s updates or search the digital library.
Webinar series
We host three webinars each year to talk through the biggest trends impacting the pet category and what it means to retailers, shoppers, and the veterinarian. You’ll walk away with best practices for handling future pet retail business.
Company presentations
As a leading market research firm, we serve as your go-to pet industry expert. Whether you need a presentation for your internal team or next conference, we’re here to provide data-driven expertise.
Pet Insights research coverage spans real-time themes and strategic initiatives
Our pet research covers the pet ecosystem – brick and mortar retail, pureplay retail, and vet clinics – providing a comprehensive pulse on industry themes impacting peers, answering your most pressing questions both tactical, real-time as well as strategic and longer-term in nature.
Some of the big picture questions our research helps to answer include:
- How can I align my company’s goals and priorities with the top initiatives of key customers?
- What are the most relevant market share dynamics to keep in mind across the pet landscape?
- How can I allocate resources internally to best meet consumer demand in the pet and animal health space?
- How is the animal health space evolving to address current visit pressure, consolidation efforts, and price increases?
- What demand generating strategies are pet retailers employing to drive unit growth and how can my organization take part?
- What does the next 2-5 years look like within the pet industry across categories?
Use-cases for CRC’s Pet Insights Council
Feedback from our Pet Insights Council members indicate our insights can be leveraged across organizations and teams throughout the pet and animal health ecosystems.
Internal Education
Frequent webinars and monthly audio recaps of pet industry insights help c-suite, sales, insights, and members across organizations level set on industry trends to understand their competitive edge in the marketplace, identify opportunities for growth, and align resources to capitalize on that growth.
Industry Pace Setting
Channel research is the foundation of the product within the Pet Insights Council. Our conversations across the entire pet ecosystem – retailers, brands, shelters, vets, manufacturers, etc. – gives our work forward looking, actionable, best practices applicable throughout the pet industry.
Channel Prioritization
With our long-term channel and retailer growth forecasts, teams are able to allocate investments and resources to with market share winning accounts. As teams look to their retailer strategies, they routinely engage our teams to align resources with opportunities. Build a game plan to match the industry’s expectations and agendas.
Featured Resources
Request a sample report
How can your business prepare for consumer shifts in the pet channel and navigate changes in demand? Click to request a sample report and connect with our Pet Insights team.