Technology Council

IT market research to help you navigate an increasingly complex landscape

Across our technology teams, we have continuous dialogue with CIOs, CISOs, integrators, and consultancies to gain insight into customer priorities, technology demand trends, vendor performance, and technology adoption. Combining these conversations with real-time data, we help our customers make better-informed business decisions on technology, vendor, and market alignment.

Better plan, size, and prioritize IT practice areas and vendor alignment

Business leaders leverage CRC’s technology trends and channel research to better align with high growth categories, make early investments in vendor relationships, and more accurately forecast. We arm our customers with meaningful intelligence ahead of “moment of truth” scenarios including executive strategy meetings, sales pitches, and vendor negotiations.

Explore benefits of a partnership

Analyst engagement

With a CRC partnership, you’ll gain access to our research analysts to help answer your most pressing questions. We’re also available to speak about key technology industry trends at industry sessions, sales kick-offs, and small group discussions.

Presentations

Customers leverage our analysts to speak at events on behalf of our customers including industry sessions, sales kick-offs, and small group discussions.

Research & reports

Our technology market research reports provide quick value with our concise delivery of information. Reports may include technology industry trends, thematic topics, forecasts, benchmarking resources, and proprietary data – reflecting an unbiased perspective curated from our CIO, CISO, and channel relationships.

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“name”: “How should we adjust our business model to take advantage of cloud marketplace?”,
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“text”: “Research suggests ISVs are accelerating their transition to cloud marketplace to take advantage of customers’ excess cloud commitments and accelerate sales cycles. We see an increasing number of partners listing their services on marketplaces to help support customers transacting this way, and shifting more resources away from traditional reselling.”
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“@type”: “Question”,
“name”: “What are the top CISO priorities in 2024 given current technology trends?”,
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“text”: “CISOs we speak with are emphasizing cost optimization, meeting new regulatory hurdles, investing in data security & privacy, and solving labor shortages through managed services as top priorities in 2024.”
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“@type”: “Question”,
“name”: “How can we build a business around Generative AI?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “Consultancies appear to be having success assisting organizations identify industry-specific problems and inefficiencies that can be solved through Generative AI usage. This extends to solving skill gaps within the workforce, such as data science, data engineering, and prompt engineering. Security consultancies appear to be having success helping organizations assess security and compliance-related risks associated with Generative AI usage.”
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“@type”: “Question”,
“name”: “How are organizations approaching FinOps & Cost Optimization?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “We estimate ~75% of enterprises are likely to have started a cloud cost optimization (CCO) program by the end of 2023, up from ~25% to start the year. Partner opportunity for CCO appears to be around driving outcomes and behavioral change at the end customer vs. selling additional tools and creating dashboards.”
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