2024 Back-to-School & Holiday Preview Webinar

It seems like the school year just wrapped up, but parents are already planning back-to-school shopping. Our research suggests retailers like Walmart & Target are reducing features and simplifying operations for this key season. Meanwhile, suppliers expect Amazon to make a bigger play for back-to-school share, particularly around their Prime Day event in mid-July. With the consumer environment remaining as uncertain as ever, what actions can suppliers take today to succeed during the weeks and months ahead as the back-to-school season quickly turns into the holiday season?

Join CRC on Wednesday, July 10 at 2:00 pm ET as we host our Back-to-School & Holiday Preview Webinar.

During this live session, Ben Metzger, Executive Director of CRC’s Traditional Retail Council, will unpack the most important recent macro & consumer trends, our latest back-to-school forecasts, early holiday projections, and key focus areas for suppliers.

Some questions we plan to answer include:

• What macro trends are most impacting the retail channel today?
• What strategies are retailers adopting for back-to-school and holiday shopping?
• Who are the expected winners and losers for the coming months?
• What adjustments should suppliers consider making in this uncertain environment?
• What are early expectations for 2025?

Our goal is to help suppliers navigate the near-term and win over the medium-term.

Registration includes the full slide deck and audio replay we’ll send out after the call.

About the Presenter

Ben Metzger

Executive Director, Traditional Retail

Cleveland Research Company

Ben is the Executive Director of Cleveland Research Company’s Traditional Retail Council. He is focused on gathering insights, identifying inflections and providing actionable conclusions for suppliers across the mass, club, grocery and dollar channels. Ben holds two Bachelor’s Degrees in Finance and Economics and graduated Summa Cum Laude from Miami University.