Farm, Ranch & Home Retail Webinar: Strategic Pathways to Growth in 2025

The farm and home industry, which initially showed resilience post-pandemic, is now experiencing more modest growth. As the industry faces a challenging macro environment and increased competition, consumer demand has slowed – particularly in areas like agricultural equipment and big-box homecenters. However, there are still significant opportunities in smaller store formats and targeted retail innovations. To regain momentum, retailers and vendors must strategically adapt, focusing on smarter investments to enhance customer engagement and operational efficiency.

Join CRC on Wednesday, December 18 at 12:00 pm ET for our latest Farm, Ranch & Home Retail Webinar: Strategic Pathways to Growth in 2025.

During this 60-minute session, CRC’s Mark Herbek and Matt Leiser will explore the most important trends within farm and home retail, highlighting top action items for vendors to drive success and capture market share into 2025.

Key discussion topics include:

A look back at COVID-19
Examining weaknesses in 2024
Expectations for 2025 and beyond
Near-term action items for vendors

Registration includes the slide deck, audio replay, and audience polling results we’ll send out after the call.

About the Presenter

Mark Herbek, CFA

Executive Director, Farm, Ranch & Home

Cleveland Research Company

As a founder of Cleveland Research Company, Mark has analyzed the Home Improvement and Building Products Industry for more than 20 years, specializing in identifying inflections to help vendors grow more profitably and better navigate the evolving customer path to purchase decision process. Mark has been invited to speak at dozens of the top global industry events, including key conferences, industry tradeshows, and distributor and association meetings.

Mark graduated with a degree in Biology from Hastings College and has earned the right to use the CFA designation, the most prestigious and globally recognized postgraduate professional certification in the industry.

Matt Leiser

Director, Farm, Ranch & Home

Cleveland Research Company

Matt is the Director of the Farm, Ranch & Home Retail Council at Cleveland Research Company providing actionable business intelligence for CRC’s partners on home improvement and the building products industry for Pro, DIY, and eCommerce. Prior to his current role, Matt worked at Target Corporation in Minneapolis, where he developed a passion for mass retail in a variety of merchandising and management roles within Apparel and Accessories, Health and Beauty, Grocery and Home Improvement.

Matt holds a Bachelor’s Degree in Marketing from the University of Wisconsin – Madison.