Supplier Stuff You Should Know – Episode 2: Understanding the Retail Media Opportunity in Home Improvement

By ajohnson

Retail Media is a key component to home improvement retailer’s marketing strategies. Claire walks us through how the emergence of Retail Media, key statistics around vendor engagement at both Retail Media+ and Lowe’s One Roof Media Network. Ultimately diving into how this marketing platform needs to be a key proponent in your homecenter.com strategies to drive engagement and growth in 2023.