Amazon: Increasing concern around holiday sales, Fresh 2023 B&M store halt, layoffs, Black Friday & Cyber Monday Deals
From CRC LiveCast: brands anticipating negative holiday sales Y-Y:In our latest LiveCast webinar, we polled the audience and found that a net 6% of brands expect 2022 holiday season sales to be negative compared to last year. This dampening of expectations has materialized over the past couple of weeks where…
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Walmart Connect Update, 2Q22 eCom Recap, Amazon Seller ‘Packable’ Ceasing Operations
Walmart Connect Update - positive feedback in light of cost pressures brands are facing: In our latest Walmart Connect Update, we take a look at how brands are investing into the platform given macroeconomic pressures. Overall we've seen that brands are still investing on budget given the high conversion rate of…
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Consumer Spending, Amazon vs. Homecenter Growth, Amazon Ordering
Consumer spending habits: In our latest consumer study, 85% of shoppers reported that they plan to change spending habits by reducing expenditures if inflation continues. The 15% not planning to change spending habits credited excess savings. For those looking to reduce spend, consumers reported that likely cutting back first on…
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Prime Day 2.0, Profitability Challenges for Amazon, & Omni Benchmark
60% of General Merchandise and 44% of Food & CPG brands plan to participate in Prime Day #2: Last In our latest benchmark, we found that over half of vendors are planning on participating in Amazon's Prime Day-like event this Fall with another 30-35% still evaluating the opportunity. Given this event…
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Virtual bundling on Amazon, 2022 POS expectations, Macro Supply-Demand Balance
Increased vendor interest in virtual bundling on Amazon: A common theme in our research recently has been increased interest to test and learn with virtual bundling on Amazon. Given the push from Amazon for vendors to broaden their assortment and to prioritize lower priced ASINs, brands are getting creative with…
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Prime Day Perspective, Amazon Brand Registry, & Macro Outlook
Prime Day Performance Appears to Have Exceeded Expectations: Based on our conversations with brands over the last week, Prime Day looked to perform above expectations for the majority of vendors. Some of the outperformance seemed to be due to more modest expectations going into the multiday event as there was…
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Back-to-School Insights & Instacart Updates
Amazon, Target, Dollar Stores, & Walmart are viewed as winners this BTS season: This week CRC's Traditional Retail Council hosted a webinar on current back-to-school trends as we head into the heavy promotional season. The team unpacked the most important macro/consumer trends, back-to-school forecasts, early holiday projections, and key focus…
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Prime Day investments, Amazon’s fall promotional event, B&M foot traffic
Food & CPG Brands pulling back for Prime Day this year:In terms of the July sales event, our latest insights indicate that a net 7% of Food & CPG brands plan to spend less on Prime day in 2022 than in 2021. Conversely, a net 45% of General Merchandise brands plan…
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eCommerce Forecasts, P&L Credit for Amazon Advertising, Freight Update
eCom penetration likely returning to pre-COVID growth rates; estimated ~1 pt incremental improvement each year: Last week in our mid-year forecast report, we published our estimations for 2022 to 2024. Overall, it appears that since our last forecast report in January, eCommerce penetration has come down as shoppers return to…
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