Analytics Teams; Prime Day Competition; eBay and Alibaba
eCommerce Team Benchmark Shows Brands Increasingly Leveraging AnalyticsOur research shows analytics can be one of the most important tools for building a successful eCommerce strategy, but oftentimes this area has lacked resources as it can be difficult to lay out the business case. However, our Teams Benchmark suggests that over…
Read More
Advertising Teams, Delivery, MAP Policies
eCommerce Team Benchmark Suggests More Manufacturers Working with External Partners to Execute Amazon Advertising Advertising is increasingly getting delegated to external partners according to our benchmark results this year. Only 34% of survey respondents reported managing Amazon advertising in-house (vs. 45% a year ago), while 55% are using external resources…
Read More
Product Launches on Amazon, Investing in Influencers, Prime Day 2019
Born to Run Aids New Product Launches Amazon’s product launch program called Born to Run continues to be highlighted as a positive program amongst our council members. While Amazon does retain the right to return unsold inventory, most manufacturers are able to accurately predict the right amount that can sell…
Read More
eTailer Performance, Ad Acquisition, Competing with Amazon
eTailers See Mixed Growth This QuarterOur quarterly eTailer report showed mixed eCommerce growth across eBay, Wayfair, Alibaba, and Etsy, though the outlook from these companies did improve slightly for the balance of 2019. Negative impacts to growth included trade war concerns, new eCommerce tax regulations, and slowing advertising spend. Going forward,…
Read More
Ultrafast Fresh Expanding, 3P Inventories Growing, Private Label Penetration Modest
Amazon Ultrafast Fresh Continuing to Expand Our research indicates Amazon is continuing its efforts towards the expansion of Ultrafast Fresh. The Las Vegas UFF market is expected to be live in early July and SpartanNash warehouses will be ready towards the end of May or early June in Dallas, Texas. The…
Read More
Amazon DSP and Video Ads, HD Delivery, AVNs
Amazon Expanding Advertising through DSP and Mobile Video Ads Our research indicates that Amazon’s DSP offering appears to be seeing more interest from brands as Amazon improves customer service and invests in a larger sales force for the service. Amazon is also having some success winning business from advertisers who…
Read More
Amazon Pallet Program, Delivery Race, Bottlenecks
Pallet Ordering at Amazon We have heard Amazon’s pallet ordering program come up more frequently over the last month. This program enables manufacturers to sell Amazon pallet quantities in exchange for a discount. The value of such a program will depend on several company-specific factors (discount required, potential savings, etc.),…
Read More
Amazon Requests for AVNs; Sustainable Packaging for Cleaning Products; Higher Shipping Costs
Amazon AVNs a Mixed Story This Year Our research suggests manufacturers have seen varied experiences with AVNs this year. Many are indicating Amazon’s asks have been unreasonably high, with the eTailer looking for increases to co-op, freight and damages. In addition, the company is also pitching merchandising programs that may…
Read More
Amazon Ultrafast Fresh Starts Strong; Walmart Matching Amazon; Amazon Sales Growth Slows
Amazon Ultrafast Fresh Trial Goes Well in Philly Our research indicates Amazon is seeing better than expected results from their Ultrafast Fresh (UFF) trial in the Philadelphia market, with brands seeing notable sales lifts in this market relative to other markets. This was an important test as many manufacturers were…
Read More