Amazon Advertising Challenges; Amazon Store & Posts; Retail Foot Traffic
Increased cost to advertising on Amazon is top challenge for brands year-to-date: In our 2022 Amazon Advertising benchmark we found that over half of General Merchandise and Food & CPG brands reported that CPC/CPM increases have been the biggest challenge within Amazon Advertising since the start of 2022. For General…
Read More
eCommerce Supply Chain – Capability Investments; Grocery Delivery; Fulfillment Evolution
Only 26% of brands report bringing a "strategic approach" to eCommerce operational investments. When it comes to brands’ eCommerce supply chain, 74% of companies report approaching operational capability investments with a "tactical mindset." This would require significant business volume to validate investments, addressing issues in a reactionary manner, and…
Read More