Four Year Leap; eBay GMV; Amazon Earnings
The COVID-19 crisis has led to an enormous mix shift towards digital. Based on our benchmark results, manufacturers expect eCommerce to reach 21% of their U.S. retail sales in 2021, up from 15% seen in 2019. These results are consistent across essential and non-essential categories and this amounts to four-plus…
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Amazon Ad Teams, 3P Pricing, Prime Day
Brands Increasingly Using External Resources to Manage Amazon Advertising Feedback from our recent Teams Benchmark indicates that brands are increasingly using external resources to manage their marketing on Amazon, with 54% of respondents indicating that a third party manages Amazon advertising, while 34% manage this function internally. While there is…
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Freight Savings; Alibaba in the US; Amazon Segment Growth
Shippers Seeing Opportunity for Freight Savings Our research into the transportation space has indicated that Truckload (TL) rates are trending down 5-10% in recent bids (as compared to 5-10% increases a year ago), providing an opportunity for manufacturers to mitigate cost pressures across the rest of the business (tariffs, raw…
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