Growth Trends & Outlook; Profitability; Advertising
In our latest Amazon research we explore recent trends, themes, and top considerations over the last 30 days. Here are our top 3 takeaways. Source: CRC 2022 Vendor Performance Benchmark, n=73 Some softer-than-expected sales trends in January; brands expecting similar growth in 2022 as in 2021: In our research we have found…
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Top AVN focuses: GMMs, SAS program, freight ; Brands increasing investments in 2022
For this week’s edition of 3 Things, we are highlighting our 2022 Core Amazon.com Platform Update, which takes a deep dive into Amazon’s 2022 AVN season so far. One of the top areas brands reported Amazon focusing on during AVNs is various supply chain programs. Last week we polled our…
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Premium A+, Go Grocery, Vendor Negotiations
Amazon has rolled out another form of enhanced A+ content that allows manufacturers to include richer content on their product detail pages. The program, while initially free, is now being presented to vendors in the $500k range to have portfolio-wide access. However, to-date, Amazon has not shared enough data with…
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AVN’s, World’s Largest Advertiser, FC Buildout
Despite Amazon looking to be price competitive and offer the best assortment online, it is continuing to seek out the best terms from manufacturers. While each AVN experience is unique, a couple of commonalities stand out this year. First, several manufacturers have indicated Amazon appears more eager to wrap up…
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