Amazon: Vendor Flex, Storefront Consolidation; In-Feed Video Ads
One way for brands to achieve an additional level of supply chain flexibility with Amazon is through Vendor Flex, a program in which Amazon operates a portion of the vendor’s warehouse that is solely dedicated to Amazon orders. The program has been of particular interest over the last few months…
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Overlap, Stores, Growth Outlook
Amazon Shoppers Increasingly Considering Walmart.com Our recent consumer study on Amazon.com and Walmart.com shoppers indicated that 90% of Walmart.com shoppers also purchase on Amazon, and 60% of Amazon shoppers buy on Walmart.com. This means that similar strategies can work for both cohorts. Brands can utilize what they’ve learned on Amazon…
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