Amazon updates

Amazon Updates: Volatile POs; Same-Day Delivery Expands; Price Increases Likely

Ecommerce

Many brands saw extremely light purchase orders (POs) from Amazon in May, with the eTailer pointing to tight fulfillment center space ahead of Prime Day. However, our latest supplier benchmark suggests a net 12% of Food & Consumables brands and net 23% of General Merchandise brands are still seeing lighter…

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Mask Mandates Re-instated; Amazon 2Q Recap; Supply Chain Optimization

Ecommerce

With the COVID-19 Delta variant on the rise, last week the CDC recommended that all individuals should wear masks in public indoor areas, regardless of vaccination status. In response to the CDC’s announcement, big-name retailers have started to re-instate their mask-mandates including Target, Walmart, Kroger, Home Depot, Kohl’s, Publix, and…

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Amazon Prime Day

Prime Day Membership Bump, Hybrid Selling Model, & Post-Pandemic Grocery Shopping

Ecommerce

  Our research suggests an uptick in interest among brands to pursue the hybrid model on Amazon. This means brands would maintain their 1P retail relationship with Amazon’s retail team while also offering assortment on the 3P marketplace, either via the brand itself or through a partnership with another 3P…

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Amazon Partners with BigCommerce

Amazon DSP, BigCommerce Partnership & Post COVID-Consumer Survey

Ecommerce

  While Sponsored Products (paid search) remains the biggest focus for brands advertising on Amazon, brands continue to expand beyond paid search to leverage Amazon’s broader advertising capabilities, to reach consumers higher on the funnel, and as CPCs are generally rising (and therefore ROAS is relatively declining) within paid search.…

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Amazon Priority Catalogue and Supplier Pack Hierarchy

Ecommerce

  Our most recent eCommerce research report overs Amazon’s new Priority Catalog beta (aka “brand lock” or “catalog lock”). The catalogue is a part of an effort to minimize the ability of 3P sellers to disrupt product page content and create unruly variations. The program effectively “locks” the brand owner’s…

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eCommerce Research Reports

Prime Day Recap; Recent eCommerce Conferences; Target Promotional Activity

Ecommerce

  Amazon released a Prime Day statement on in the form of an eCommerce research report. The statement detailed the sales of small business products from the two-week "Spend $10, Get $10" promotion leading up to Prime Day, which was up 100%+ vs. the last Prime Day. Additionally, customers purchased more than…

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Amazon price and search

Frustration-Free Packaging and Price Increases at Amazon; Brands Compete for Search

Ecommerce

  Amazon recently launched an incentive program for vendors in regards to the pre-existing Frustration-Free Packaging program which includes incentives for both sortable and non-sortable ASINs. Vendors will receive incentives for units shipped between October 1, 2021 and December 31, 2022. On the site, manufacturers are able to calculate their estimated incentive.…

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Amazon Vendor Flex

Amazon: Vendor Flex, Storefront Consolidation; In-Feed Video Ads

Ecommerce

One way for brands to achieve an additional level of supply chain flexibility with Amazon is through Vendor Flex, a program in which Amazon operates a portion of the vendor’s warehouse that is solely dedicated to Amazon orders. The program has been of particular interest over the last few months…

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amazon in-garage

Amazon & Instacart: DSP Investment, Ad Spend, and Product Page Advancements

Ecommerce

Amazon DSP (Demand Side Platform) is an important component of brands’ Amazon Advertising strategy due to the prevalence throughout the consumer’s path to purchase, as well as Amazon’s growing influence in areas outside the shopping site, such as Twitch and Fire TV.  According to our benchmark, 75% of all brands…

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