Pure Play, Mass & Home Improvement Quarterly Results
Our latest Pure Play highlights from 3Q21 featuring insights on Shopify, Amazon, eBay, Wayfair & more. Shopify had strong growth of 35% this quarter on top of 109% growth in 2020, although revenue and margins were still below expectations due to less online traffic. To offset, the company launched Shopify…
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eCommerce Highlights from Retailers’ 2Q21 Results
Shopify was the clear winner this quarter with 40% growth on top of 118% in 2020, driven by sustained strength in GMV and contributions from their POS offering and social commerce partnerships. Management noted that omnichannel opportunities will continue to remain a top priority, such as retail POS, social partnerships,…
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Amazon DSP, BigCommerce Partnership & Post COVID-Consumer Survey
While Sponsored Products (paid search) remains the biggest focus for brands advertising on Amazon, brands continue to expand beyond paid search to leverage Amazon’s broader advertising capabilities, to reach consumers higher on the funnel, and as CPCs are generally rising (and therefore ROAS is relatively declining) within paid search.…
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