Amazon & Instacart: DSP Investment, Ad Spend, and Product Page Advancements
Amazon DSP (Demand Side Platform) is an important component of brands’ Amazon Advertising strategy due to the prevalence throughout the consumer’s path to purchase, as well as Amazon’s growing influence in areas outside the shopping site, such as Twitch and Fire TV. According to our benchmark, 75% of all brands…
Read More Amazon 1Q Results; In-Garage Delivery Expands; Sales in Canada Decline
Outside of its physical stores segment, which is driven by Whole Foods, Amazon delivered steady to accelerating growth rates in all of its business segments, with both N. America and International markets performing well. These results are even more impressive considering 4Q20 benefited from Prime Day falling in the quarter,…
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