Amazon Posts, Target’s Same-Day Services, Walmart’s New Omnichannel Team
We continue to hear more manufacturers testing Amazon's new Posts feature, which essentially looks similar to an Instagram post and can be found on various different areas of the mobile site, such as on brand-owned detail pages, related brand detail pages, related post feeds and category feeds (Amazon chooses where…
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Analytics Teams; Prime Day Competition; eBay and Alibaba
eCommerce Team Benchmark Shows Brands Increasingly Leveraging AnalyticsOur research shows analytics can be one of the most important tools for building a successful eCommerce strategy, but oftentimes this area has lacked resources as it can be difficult to lay out the business case. However, our Teams Benchmark suggests that over…
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Advertising Teams, Delivery, MAP Policies
eCommerce Team Benchmark Suggests More Manufacturers Working with External Partners to Execute Amazon Advertising Advertising is increasingly getting delegated to external partners according to our benchmark results this year. Only 34% of survey respondents reported managing Amazon advertising in-house (vs. 45% a year ago), while 55% are using external resources…
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