Subscribe & Save; Amazon Launches New Beta; Amazon Sales Trends
Amazon Subscribe & Save - Vendor-Funded Manufacturer Coupons:Our recent Amazon Supplier Benchmark indicated that over 80% of companies using Subscribe & Save (S&S) have run vendor-funded manufacturer coupons on their S&S items, a relatively new offering from Amazon in N. America that is designed to drive S&S penetration. While adoption…
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Four Year Leap; eBay GMV; Amazon Earnings
The COVID-19 crisis has led to an enormous mix shift towards digital. Based on our benchmark results, manufacturers expect eCommerce to reach 21% of their U.S. retail sales in 2021, up from 15% seen in 2019. These results are consistent across essential and non-essential categories and this amounts to four-plus…
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Amazon Shipping Times, Best Buy Online up 250%, eCommerce Share Gains
Our most recent Amazon Vendor Benchmark indicates shipping times are delayed by 2.5-4.6 days on average for manufacturers in the benchmark. Our research suggests this has hurt conversion rates to a degree on Amazon, opening the door for its rivals like Walmart.com, HomeDepot.com, Wayfair and others to gain new customers…
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