eTailer Advertising, Google’s Latest, Marginal Impact of Ratings
Given the success that Amazon has had with its Amazon Advertising platform, a number of competing eTailers continue to expand their advertising offerings. Most notably, eBay highlighted that in 3Q its Promoted Listings offering grew 120% Y/Y to $103M (by comparison Amazon had ~$3.5B in advertising in 3Q) and Etsy…
Read More
Marketplaces, Amazon’s Search Algorithm, Ad Spend
eTailers Continue to Look to New Products and Services for Growth and ProfitabilityOur review of Pure Play eCommerce companies highlighted a continued trend of eTailers introducing new products and services, in an effort to continue to drive growth and improve profitability in a dynamic eCommerce landscape. Many of these offerings emulate…
Read More
eTailer Performance, Ad Acquisition, Competing with Amazon
eTailers See Mixed Growth This QuarterOur quarterly eTailer report showed mixed eCommerce growth across eBay, Wayfair, Alibaba, and Etsy, though the outlook from these companies did improve slightly for the balance of 2019. Negative impacts to growth included trade war concerns, new eCommerce tax regulations, and slowing advertising spend. Going forward,…
Read More