Holiday Growth Trends, 2022 Advertising Plans, Hybrid Model
Holiday Growth Trends – brands experiencing choppy holiday season Our research suggests Amazon vendors saw better-than-expected sales performance in October, while November seemed to come in in-line to slightly below expectations due to more muted T5 performance vs. prior years, suggesting Amazon’s extended promotional period was effective in pulling forward…
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Real-time T5 feedback; In-store holiday shopping; Inventory trends
Our Traditional Retail team’s real-time holiday research suggests late-November sales performance was mixed across categories and channels. Feedback suggests end of November sales were below brand expectations across key Black Friday categories such as small appliances, electronics and home. Toy category sales sound roughly in line with brand expectations, showing…
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