2022-0630 Amazon Hero Image

Prime Day investments, Amazon’s fall promotional event, B&M foot traffic

Ecommerce

Food & CPG Brands pulling back for Prime Day this year:In terms of the July sales event, our latest insights indicate that a net 7% of Food & CPG brands plan to spend less on Prime day in 2022 than in 2021. Conversely, a net 45% of General Merchandise brands plan…

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