Lowe’s Mimicking Store Structure; Bezos is Gone at Amazon; Millennials Still Love to Shop Online
Our work suggests Lowe’s is working to rearrange its organizational structure to more closely match other big box retailers like Walmart, Target, and Home Depot. Contrary to in the past, online and brick & mortar merchants seem to be aligned on goals versus in competition against each other. These types…
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Path to Purchase, UFF Expansion, Assortment
Search and Amazon Key Channels for Millennial and Gen Z Path to Purchase Amazon and Search are the two most used digital channels for Gen Z and Millennials on their path to purchase, according to our latest consumer study. Consumers in our survey indicate Amazon is an important platform because…
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