Amazon DSP and Video Ads, HD Delivery, AVNs
Amazon Expanding Advertising through DSP and Mobile Video Ads Our research indicates that Amazon’s DSP offering appears to be seeing more interest from brands as Amazon improves customer service and invests in a larger sales force for the service. Amazon is also having some success winning business from advertisers who…
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Amazon Struggles in Industrial Distribution, AMS Video Ads on Mobile, Amazon Advertising Sees Highest ROIs
Amazon Business Not Necessarily Disrupting Industrial Distributors Our recent research into the industrial distributor market shows limited penetration by Amazon to this point, particularly as it relates to large players such as WW Grainger and Fastenal. The business that Amazon does have in these markets appears tied mainly to Maintenance,…
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