Optimizing eCommerce Teams; TikTok Partners with Shopify; eBay Elevated US Growth
Just as the eCommerce industry has accelerated, hiring and investment plans originally slated for years out have also been accelerated, as 81% of brands report either slightly (48%) or significantly (33%) ramping up eCommerce investments relative to pre-pandemic plans. On average, eCommerce teams consist of seven dedicated individuals and five…
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Retailer Paid Search; Whole Foods Expands Grocery Pickup; Commerce Marketing
As eCommerce gains prominence, manufacturers continue to be drawn to paid search advertising activations across different customers. 71% of respondents polled during our Summit indicated they spend 75% or more of their ad budget on Amazon within paid search activations. In addition, investing more and refining paid search strategies on…
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Marketplaces, Amazon’s Search Algorithm, Ad Spend
eTailers Continue to Look to New Products and Services for Growth and ProfitabilityOur review of Pure Play eCommerce companies highlighted a continued trend of eTailers introducing new products and services, in an effort to continue to drive growth and improve profitability in a dynamic eCommerce landscape. Many of these offerings emulate…
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