Amazon Updates: Volatile POs; Same-Day Delivery Expands; Price Increases Likely
Many brands saw extremely light purchase orders (POs) from Amazon in May, with the eTailer pointing to tight fulfillment center space ahead of Prime Day. However, our latest supplier benchmark suggests a net 12% of Food & Consumables brands and net 23% of General Merchandise brands are still seeing lighter…
Read More
Mask Mandates Re-instated; Amazon 2Q Recap; Supply Chain Optimization
With the COVID-19 Delta variant on the rise, last week the CDC recommended that all individuals should wear masks in public indoor areas, regardless of vaccination status. In response to the CDC’s announcement, big-name retailers have started to re-instate their mask-mandates including Target, Walmart, Kroger, Home Depot, Kohl’s, Publix, and…
Read More
eCommerce Supply Chain – Capability Investments; Grocery Delivery; Fulfillment Evolution
Only 26% of brands report bringing a "strategic approach" to eCommerce operational investments. When it comes to brands’ eCommerce supply chain, 74% of companies report approaching operational capability investments with a "tactical mindset." This would require significant business volume to validate investments, addressing issues in a reactionary manner, and…
Read More
Prime Day Membership Bump, Hybrid Selling Model, & Post-Pandemic Grocery Shopping
Our research suggests an uptick in interest among brands to pursue the hybrid model on Amazon. This means brands would maintain their 1P retail relationship with Amazon’s retail team while also offering assortment on the 3P marketplace, either via the brand itself or through a partnership with another 3P…
Read More
Amazon DSP, BigCommerce Partnership & Post COVID-Consumer Survey
While Sponsored Products (paid search) remains the biggest focus for brands advertising on Amazon, brands continue to expand beyond paid search to leverage Amazon’s broader advertising capabilities, to reach consumers higher on the funnel, and as CPCs are generally rising (and therefore ROAS is relatively declining) within paid search.…
Read More