Instacart Activations; Kroger eCommerce Profitability; Consumer Holiday Shopping Plans
Our latest research on Instacart suggests brands should first turn to Featured Products (i.e. paid search) with their activation budgets, maximizing that spend before moving to other activations. This is analogous to how many brands have approached their paid activation strategy on Amazon. Our consumer research shows search remains the…
Read MorePrime Day; Amazon’s Partnerships with Kohl’s and Toys R Us; eCommerce Growth Forecasts
We expect the holiday shopping season to kickoff early this year, as Prime Day is expected to run in mid-October and Amazon’s competitors are following suit with holiday-type promotions planned to start earlier than normal (Home Depot the most recent example). We expect the consumer to react reasonably well to…
Read MoreAmazon Ad Teams, 3P Pricing, Prime Day
Brands Increasingly Using External Resources to Manage Amazon Advertising Feedback from our recent Teams Benchmark indicates that brands are increasingly using external resources to manage their marketing on Amazon, with 54% of respondents indicating that a third party manages Amazon advertising, while 34% manage this function internally. While there is…
Read MorePrime Day, EU Investigates Amazon for Antitrust, AVS Benchmark
Amazon’s Prime Day Showed Y/Y Increases in Duration, Items Sold, and Competition Amazon announced that over 175 million items were purchased during this week’s Prime Day event (up from 100mm+ last year), surpassing Black Friday and Cyber Monday’s combined 2018 sales. Our research indicated that some of the key changes from…
Read MoreAnalytics Teams; Prime Day Competition; eBay and Alibaba
eCommerce Team Benchmark Shows Brands Increasingly Leveraging AnalyticsOur research shows analytics can be one of the most important tools for building a successful eCommerce strategy, but oftentimes this area has lacked resources as it can be difficult to lay out the business case. However, our Teams Benchmark suggests that over…
Read MoreProduct Launches on Amazon, Investing in Influencers, Prime Day 2019
Born to Run Aids New Product Launches Amazon’s product launch program called Born to Run continues to be highlighted as a positive program amongst our council members. While Amazon does retain the right to return unsold inventory, most manufacturers are able to accurately predict the right amount that can sell…
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