Amazon Updates: Volatile POs; Same-Day Delivery Expands; Price Increases Likely
Many brands saw extremely light purchase orders (POs) from Amazon in May, with the eTailer pointing to tight fulfillment center space ahead of Prime Day. However, our latest supplier benchmark suggests a net 12% of Food & Consumables brands and net 23% of General Merchandise brands are still seeing lighter…
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Mask Mandates Re-instated; Amazon 2Q Recap; Supply Chain Optimization
With the COVID-19 Delta variant on the rise, last week the CDC recommended that all individuals should wear masks in public indoor areas, regardless of vaccination status. In response to the CDC’s announcement, big-name retailers have started to re-instate their mask-mandates including Target, Walmart, Kroger, Home Depot, Kohl’s, Publix, and…
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Prime Day Membership Bump, Hybrid Selling Model, & Post-Pandemic Grocery Shopping
Our research suggests an uptick in interest among brands to pursue the hybrid model on Amazon. This means brands would maintain their 1P retail relationship with Amazon’s retail team while also offering assortment on the 3P marketplace, either via the brand itself or through a partnership with another 3P…
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Amazon Price Matching; Holiday Growth; Private Label Shoppers
Our research indicates that Amazon appears to have gotten more sophisticated with its price matching algorithms, with manufacturers now seeing Amazon match offers that historically had not been captured. Examples we have seen include matching gift card promotions at Target, matching smaller retailers such as Menards or Walgreens, matching in…
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Social Commerce, Free Fresh, Amazon Growth
Social's Not Just for Inspiration Our research indicates that the usage of social media has increased significantly in eCommerce with 42% of consumers now using social media “almost always” or “often” in their research process, up from 32% last year. This is consistent with growth in overall social media usage…
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eComm Logistics, Target Loyalty, Amazon Sales
Logistics Remains a Focus for eTailers as Amazon Continues to Raise the Bar Amazon’s announcement last quarter that Prime Shipping would move to overnight delivery from the prior two-day, appeared to drive increased sales for Amazon and allow the eTailer to take share. In response, other eTailers looked to increase…
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