What Suppliers are Spending on Instacart, Walmart, and Amazon Advertising
After meaningfully ramping up Instacart advertising investments in 2021, our research suggests suppliers are planning for much less growth in ad spend in 2022. While brands remain quite pleased with ROAS, many are experiencing challenges in securing incremental funding given the growing competition for advertising dollars and the inability to…
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Holiday 2021: Supply Chain Pressures, Rising Demand and Price Increases
Our recent Consumer Holiday Pulse Survey showed 43% of consumers have already started holiday shopping. A net 57% of those shoppers reported that they started earlier this year vs. last, largely due to supply chain concerns. Most brands are experiencing severe supply chain constraints heading into this holiday season including…
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A Sneak Peek at Holiday 2021 for eCommerce Professionals
It seems like every year the holiday season comes around earlier and earlier, and so far, 2021 is no different. Our research from the supplier community suggests this year’s season will be even more elongated due to supply chain challenges such as inventory delays and high shipping costs. Our real-time…
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