Supplier Stuff You Should Know – Episode 5: Ask the CRC Pros About Farm & Home Retail Opportunities with Mark Herbek
Experiencing tremendous sustained growth since the onset of COVID-19, Farm & Home retailers are becoming larger shopping destinations for Millennial homeowners as rural revitalization and sustainable living trends permeate pop culture. These regional retailers are looking for expanded assortment and new vendor partnership to further capitalize on these trends. Through…
Read More Supplier Stuff You Should Know – Episode 4: The Value-Driven Home Improvement Customer
Understanding the foundational elements of today’s homeowner and macroeconomic impacts to customer behavior, Claire walks through key customer attributes and how these take shape in customer purchase decisions in the home improvement channel. By understanding purchase decisions, vendors will be able to market and define value-driven product attributes to their…
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Supplier Stuff You Should Know – Episode 3: Ask the CRC Pros About Seasonal Outlooks with Matt Leiser
Claire sits down with Research Director and CRC’s resident Seasonal Guru, Matt Leiser, walking us through season to date trends, key factors determining spring 2023 expectations and how vendors can best position themselves to capitalize on retailer opportunities through the season. https://open.spotify.com/episode/2eslG1nLLO2gjRwFK8bUBj?si=c697002f5ede4760
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Supplier Stuff You Should Know – Episode 2: Understanding the Retail Media Opportunity in Home Improvement
Retail Media is a key component to home improvement retailer’s marketing strategies. Claire walks us through how the emergence of Retail Media, key statistics around vendor engagement at both Retail Media+ and Lowe’s One Roof Media Network. Ultimately diving into how this marketing platform needs to be a key proponent…
Read More Supplier Stuff You Should Know – Episode 1: Ask the CRC Pros with Mark Herbek
In this inaugural episode, show host Claire Obertin, CRC’s Home Improvement Council Market Research Associate, sits down with Executive Director, Mark Herbek to discuss a variety of real-time questions we’ve received from vendor partners in an “Ask the CRC Pros” episode format. From 2023 outlooks to the continued Pro focus at homecenters, Mark takes a…
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