Amazon Media; Social Commerce Update; Material Acceleration in eCommerce Growth
Amazon’s advertising business grew 44 % during 1Q (ending March 2020), up from 41% during the prior quarter. In our research, 1P manufacturers on average were increasing the amount of spend with Amazon’s paid search advertising units (AMS), citing continued positive ROI’s and the reduction in other promotional vehicles like…
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Advertising Teams, Delivery, MAP Policies
eCommerce Team Benchmark Suggests More Manufacturers Working with External Partners to Execute Amazon Advertising Advertising is increasingly getting delegated to external partners according to our benchmark results this year. Only 34% of survey respondents reported managing Amazon advertising in-house (vs. 45% a year ago), while 55% are using external resources…
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Amazon Ultrafast Fresh Starts Strong; Walmart Matching Amazon; Amazon Sales Growth Slows
Amazon Ultrafast Fresh Trial Goes Well in Philly Our research indicates Amazon is seeing better than expected results from their Ultrafast Fresh (UFF) trial in the Philadelphia market, with brands seeing notable sales lifts in this market relative to other markets. This was an important test as many manufacturers were…
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